E Market Place Security Using Elliptic Curve Distributed Key

Abstract

Aiming to develop an e-market, need to consider not only technological, but also business issues that might affect their acceptance and profitability. By describing an example of an e-market application, this paper discusses these issues and shows that although technology may provide various different solutions for the development of an e-market, it cannot on its own lead to an e-market’s success. During the last decade e-commerce has quickly evolved through a succession of business models. The commercially operational business sites in eleven categories: e-shop, e-auction, e-procurement, e-mall, third party marketplace, virtual communities, value chain service provider, value chain integrator, collaboration platform, information brokerage and trust. However, that the Internet economy has divided the overall market space into three broader structures: Portals, Market Makers, and Product Service providers. A portal engages primarily in building a community of users seeking information about products and services. A market maker plays a similar role with that of a portal in building a community of buyers, customers. A community of suppliers of products and services. However, market makers differ from portals in that they provide, handle and facilitate the business transaction that takes place between the buyer and the supplier. Last but not least, the product, service providers are dealing directly with their customers when it ultimately comes to the business transaction. These three structures incorporate various business models or different definitions. For example, a market maker is similar to an e-mall, a third party marketplace, an e-marketplace or an e-market. For reasons of clarity, in this paper, define our application by using the term “e-market”. E-markets have evolved and become important elements in the Internet-age economy. The main functionality of an electronic market is to match seller offerings with buyer preferences.