A Journey Towards: To Become the Best Varsity
Now days, the students and the parents usually decide to join a university / college based on its reputation, rather than its location. It is evident in the case of BITS, a foremost engineering college in India which is being set up in a very small village named Pilani. B est industries usually recruit candidates from the best universities. This creates more competition within universities, to become the best in the region. Desiring fruitful results, more & more Indian universities are going ahead with various Memorandum Of Understandings (MOU) with various best-in class industries & universities. This creates a gradual improvement in the overall academics & working of those universities, thereby improving their ranking year on year. This article tells an overview on how to improve the reputation of the universities in terms of "soft power" perspective with respect to other universities in the region. This study mainly focuses with respect to Indian context and how the universities benefit out of it.
Joseph S. Nye Jr., 'Bound to Lead: The Changing Nature of American Power,' Basic Books, New York, 1991.
JosephS. Nye Jr., 'Soft Power: The Means to Success in World Politics,' Public Affairs, 2004.
Nandan Nilekani (February 2009) Talk by Nandan Nilekani in Long Beach, California on his ideas for India's future
Shashi Tharoor (November 2009) Talk by Shashi Tharoor in Mysore, Indian on why nations should pursue soft nature
Steven Lukes, 'Power and the battle for hearts and minds: on the bluntness of soft power, ' Felix Berenskoetter and M.J. Williams, eds. Power in World Politics, Routledge, 2007
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